Phase 1 - Discovery and Planning

The Discovery and Planning phase is the first phase of your project. The Gravitate team will spend this time getting to know what your business is all about and developing an overall project strategy to meet your marketing goals. We will work to determine:

• What are your marketing objectives for this project?
• Who is your audience and what message are you trying to convey?
• What is the competitive landscape and what are the industry best practices?

As your marketing team, we will work with you in making strategic decisions about your project and will layout the groundwork for a successful marketing scheme by utilizing our experiene in delivering over 100 projects.

Once we have a good tactical plan in place, we are ready to move to the Conceptualization Phase.